AMSA SA (Pty) Ltd is a leading management company in the financial services sector, and its franchisees trade as CashWise, Bafana Finance and NeWay Financial Services, three franchise groups in the micro- finance sector. 

As a successful group, AMSA is  involved with the establishment, development and management of the businesses of  240 entrepreneurs countrywide.  The franchisees benefit from the economy of scale and national branding of a group of this magnitude.

AMSA endeavours to present potentially profitable business opportunities to its franchisees, and support and guide them on an ongoing basis. AMSA furthermore adheres to a strict ethical code, and is the market leader with computerised loan and financial management systems, developed internally and exclusively available to its franchisees.

The healthy client base of AMSA’s franchisees exemplifies AMSA’s innovation, high service levels and success.

Strategic alliances formed in certain fields contribute to the success of AMSA.

In harmony with the national policy framework of Government, AMSA promotes empowerment and job creation. In the AMSA-group itself a large number of permanent job opportunities have already been created and the employees trained.  Training is a priority for AMSA and wherever possible enhanced with the aid of Bankseta funding.

As part of its social responsibility programme, AMSA assists underprivileged groups selectively with sports, cultural or other sponsorships. Various soccer teams, boxers, choirs and charitable causes have already benefited from this.

AMSA is a founder member of the MFSA, Micro Finance south Africa (formerly the MLA)  acknowledged and acclaimed by government. The MFSA advocates self-regulation in the industry, and prescribes the professional and ethical conduct of its members.

AMSA supports a professional and regulated industry.

The future vision of AMSA is to continue with and improve the standard of services to its clients, to grant more franchises to selected entrepreneurs and to diversify in the financial services sector.